Simple and incisive, bold and identity-driven, the new logo is inspired first and foremost by La Spezia's fans, their symbols, shapes and typefaces. The goal was to arrive at an emblem that could be sported with pride and at the same time go on to express strength, loyalty, honor and belonging. The other major source of inspiration is the sea, the beating heart of the community, a source of livelihood, growth and fulfillment for thousands of La Spezia residents. The new logo wants to speak first of all to the people who love and live the Gulf of La Spezia, in the name of an unbreakable bond with the city and the territory, consolidated and embellished by the Club's new visual identity. The third inspiring element is the tradition of La Spezia Calcio. From an in-depth analysis of the logos that have spanned the club's history, from 1906 to the present, we focused on the most representative and significant elements, recovering and reinterpreting them in a modern key: from the intersection of letters, to the shield, to the eagle, elements that represent the identity heritage of Spezia Calcio.
As of today, the new logo will go to represent all channels of the Spezia Calcio world: from the official website (which will officially become www.speziacalcio.com) to social networks, to the Spezia Store website, so that Aquilotti fans can begin to fully experience the Club's new visual identity, in the name of a new beginning, one that winks at the future while respecting, enhancing and fortifying the history of Spezia Calcio.
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