Starting from the match against Roma, the Liguria brand will be present on the Eagles‘ jersey. Philip Platek: "Agreement that fills us with pride”
It is with great satisfaction that Spezia Calcio announces that the brand 'La mia Liguria' will appear on the uniforms of the Eagles as Second Jersey Sponsor starting with the match against Roma, scheduled for Monday, December 13th at the Olimpico stadium.
The promotional initiative of Liguria Region, which also involves Sampdoria and Genoa, was presented this afternoon at the Sala della Borsa in Genoa in the presence of the President of the Region, Giovanni Toti, the Mayors of La Spezia and Genoa, Pierluigi Peracchini and Marco Bucci, the President of Genoa Philip Platek and the top management of the two Genoa teams. The first to show the jerseys were the captains of the three Ligurian teams, including a smiling Giulio Maggiore, the lighthouse of the Eagles’ midfield, as well as a native of La Spezia.
The important agreement will bring Spezia, Genoa, and Sampdoria to promote the territory of Liguria in the world, taking advantage of what today is one of the largest existing communication vehicles, of enormous social, media, and economic impact, just think that the Serie A matches are distributed in about 200 countries around the world through 52 multichannel broadcasters addressing a total audience of over 1 billion viewers.
“On behalf of the whole Platek family and Spezia Calcio, I want to thank Liguria Region for this agreement that fills us with pride. The enhancement of the territory is one of the cornerstones of our program, because Spezia Calcio must not be limited to being a reference point in the Italian sporting scene, but must take advantage of the great visibility that the Serie A brings to its members, playing the role of ambassador in the world of its people and the wonders of the landscape that every year attract thousands of tourists from all over the world", these are the words of the President of Spezia, Philip Platek.
"Liguria is one of the smallest regions in Italy, but it can count on three teams in Serie A, a stage that attracts millions of spectators every day and we must take advantage of it to make our wonderful territory known all over the planet. This is an opportunity to be used to the fullest and we can only thank Liguria Region for choosing football as a vehicle for world promotion: it is a choice that will pay off and for which we have worked in synergy with Genoa and Sampdoria, confronting each other every day to find a common strategy to be the best brand ambassadors possible", the thought of the Chief Revenue Officer of the Eagles, Luca Scafati.
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