Friday, April 30th 2022 - Spezia Calcio embarks on its new path of Sports Digital Transformation with the launch of the new official app created by IQUII, the club's new Official Digital Partner.
Now available on iOS and Android stores, the new app of the Ligurian club (based on "SportXP", IQUII's proprietary fan engagement platform) will allow the club to establish a continuous and dynamic relationship with its community, providing exclusive content and official and updated information. The platform provides tools to collect and analyze fans' interests and behaviors, thus giving a broader and more precise view of their needs and guaranteeing them a personalized and authentic experience.
Spezia Calcio has relied on the advice of the IQUII Strategy Team to define the activities of fanbase engagement, thanks to the opportunities offered by SportXP. The platform is in fact a fundamental tool for Fan Engagement, as well as an extension of the daily life of the Spezia club, where fans can not only stay updated on all the news about their favorite team but also take an active part in games and initiatives aimed at giving continuity to the fan experience. The platform also offers new spaces of visibility and involvement opportunities for partners and sponsors, creating a virtuous ecosystem that enhances the role of all stakeholders. The event experience in this way does not end in the 90 minutes of the game but is strengthened day after day, deepening the relationship with fans and allowing more active participation of partners.
"The Sports Digital Transformation is not only a technological process but a mindset change that involves technology, strategy, and business models - the words of Fabio Lalli, Founder Partner of IQUII -. We are happy to have found an affinity of thought with Spezia Calcio, a company in growth and change, and to have undertaken this path together. As IQUII we are working in different industries in digitalization processes, with positive results and impacts, and we are convinced that also in this case the digital transformation will bring benefits to the club, fans, and partners, opening new possibilities and opportunities. We will help the club in a process of digital development and progressive innovation: we started from the analysis of the digital ecosystem, we started a plan of development, data analysis, and integrations made available by our platform, and now we launch the first part of the project with the new App of Spezia Calcio. "
Luca Scafati, Chief Revenue Officer of Spezia Calcio said, "One of the main objectives of our club is to find new ways to engage with fans, even from a distance, offer them valuable content and learn more about their desires and needs. Thanks to the support of IQUII, a leader in digital innovation, and our new technology partner, the official Spezia Calcio App has finally been created. It represents the first step in a digital transformation that will allow us to reduce the technological gap with other sports and entertainment companies and enrich the experience of all our fans.“
"The creation of an official App of high quality was one of the goals we had set ourselves and through which our path of technological growth absolutely had to pass - continued Gianluca Parenti, Chief Communication Officer of Spezia Calcio -. Thanks to the fruitful collaboration with IQUII we are very proud to be able to see the realization of a project that we had in mind for some time and that will allow us to offer even more exclusive and interactive content to our fans, who, in addition to staying updated, will be able to enjoy an innovative and dynamic fan experience, which will allow us to reduce the distance with the Club even more.“
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